Digital Disruption: Improving Customer Engagement

Details

The collision of the virtual and physical worlds is fundamentally changing consumers’ purchasing behaviours. Consumers are seeking an integrated Customer Experience (CX) across all channels and expect retailers to deliver this experience. Failure to deliver puts retailers at risk of being replaced by competitors delivering a better experience.

Traditional retailers must find opportunities to seamlessly embed the digital world into their strategy by developing in-store and online technologies that allow them to create and maintain meaningful and sincere connections with customers across all channels.

The immediate imperative for many retailers is what to do next and how to learn from the leaders.

The Australian Marketing Institute and AIIA have partnered to develop an exceptional Retail CX forum which addresses these issues.

This exciting ICT and Retail industry event will feature a keynote presentation from the Director of Marketing, for the owners and operators of Westfield in Australia and New Zealand, Scentre Group Marketing, John Batistich.

John will be joined for an interactive panel session, featuring a number of key industry leaders.

Confirmed Speakers

• John Batistch, Director of Marketing, Scentre Group, owners & operators of Westfield in Australia & New Zealand
• Paul Greenberg, Executive Chairman of Nora.org.au, co-founder of Deals Direct
• Harvey Sanchez, Head of Marketing and Customer Engagement, eBay

Presented by

AIIA, AMI

Supporting Partner

Nora

Platinum Sponsor

RedHat

Silver Sponsor

Teradata