Real Time Analytics and Recent Changes to Privacy Laws – What it Means for Business
Digital technology now supports real time analysis of social media and other digital data that is driving new business models. Businesses that have adopted real time analytics have seen improved returns and increased productivity through more targeted marketing and improved decision making. There are many potential benefits and challenges as the power shifts between business, government and individuals. The Privacy Act has recently been amended, but does it adequately cover this emerging technology?
The Panel will discuss the issues; share real live examples and explore what success looks like in this digitally enabled economy.
