Over the past several years many organisations, events, and have sprung up to help emerging technology businesses better focus their efforts to create great products and secure funding when required. Many of these efforts have been focused on the B2C space. There is another space in which Australia is becomingly increasingly well placed; B2B.
The AIIA and Pushstart with support from Fishburners, NSW Trade & Investment, Digital Sydney, and Commercialisation Australia will jointly be holding a Speed Mentoring Event on Tuesday April 9th at Fishburners, 608 Harris St, Ultimo, NSW 6pm – 9:30pm to help accelerate Australian companies operating in this space to better understand their potential customers and what it takes to serve them. This event will afford companies the opportunity to speak with executives and senior managers at a variety of large companies to validate that the needs they are seeking to meet are real, and also to learn what they need to do be successful in selling to these organisations.
Those familiar with the work of Steve Blank and Eric Ries will recognize that this event will be a golden opportunity to undertake “Customer Development” with people that they would normally not get access to. It should be stressed that the focus of the event is not to start a sales discussion with a particular company executive, moreover, it is an opportunity to test and learn. Should a genuine opportunity arise, progressing the discussion to the next level is something that should be deferred until after the event.
The night should be a great one with executive mentors currently confirmed from:
Interested companies are invited to download the company one pager here, complete their details (bullet point answers are fine, completing form should take no longer than 15-20 minutes), then email it to roger@pushstart.com.au.
Companies will be provided with feedback and notified within 3 working days as to whether they will be eligible for sign up for the event.
See MENTORS GUIDELINES & COMPANIES GUIDELINES
See speedmentoring.floktu.com for more information.
