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Home Events AIIA – VIC Sundowner: Bringing a Product Mindset to Service Delivery

AIIA – VIC Sundowner: Bringing a Product Mindset to Service Delivery

Wednesday, 21 February 2024

}5:00 PM – 7:00 PM (AEDT)

DXC Technology – Level 19, 360 Collins Street Melbourne, VIC 3000

Ticket sales close at 5 pm, Tuesday 20 February 2024.

Please note that dietary requirements for this event will be finalised at 12 pm, Friday 16 February 2024. Any dietary requirements provided after 12 pm, Friday 16 February 2024 won’t be catered for.


Product companies pioneered the shift from project-centred to product-focused delivery. Specific product teams had the responsibility for a product and to ensure its long-term success in the marketplace. Their improvement efforts were continual, with teams looking at market activity, customer data and company goals to make strategic decisions about their offerings. There is now a demand for services to be continually evolved to meet the changing regulatory and social needs and therefore we are now seeing this shift in how service delivery is set up.

Join Government and Industry in this interactive event to discuss:

  • How leaders are using user-centric approaches and building teams around key services
  • How these leaders have made the organisational changes to process, culture and delivery models to enable this shift; and
  • How these leaders have focused on data, insights, innovations, and new approach to deliver this value to their customers.


Michelle Batsas

Executive Director of Future Mobility

Victorian Department of Transport and Planning

Michelle Batsas is the Executive Director of Future Mobility at the Victorian Department of Transport and Planning. In this role, Michelle oversees the transport and customer strategy, research and innovation functions of the Department, leadings teams at the forefront of responding to mobility trends and emerging technologies. Previously, Michelle was the Executive Director of the International Association of Public Transport (UITP) in ANZ before becoming the CEO of the Public Transport Association Australia New Zealand, where she advocated for best practice public transport and sustainable mobility solutions. Michelle has also held senior roles at Public Transport Victoria and VicRoads.

David Scognamiglio

Chief Commercial Officer

VicRoads Registration and Licensing

David Scognamiglio has spent more than 20 years in data and technology-based organisations and 15 years working in investor-owned companies.

Prior to VicRoads, David had been providing product and management consulting services for companies that included Land Services South Australia, Land Services Western Australia and Macquarie Infrastructure & Real Assets. This included working with the consortium that was successful on the bid for VicRoads in 2022. David has been the CEO of three start-ups. Illion-Credit Simple, Get Credit Score and CarHistory.com.au. Although David has executive experience across sales, product development and marketing his real passion has been Product.

David is currently the Chief Commercial Officer for VicRoads and Custom Plates which includes setting up the functions of new product innovation, marketing and sales.

Alesha Godinho

Principal Solution Engineer


Alesha Godinho is a Principal Solution Engineer at Salesforce. Alesha is passionate about human-centric services and how organisations can use automation and AI to eliminate administrative burdens, elevate team efficiency, and streamline organisations processes. She works with organisations to understand their service delivery goals and recommend solutions that address specific business challenges. Alesha has an extensive career in Digital and Service Delivery working with some of Australia’s largest SaaS providers.


Amelia Ghofrany

Managing Partner | Business Consulting Practice for Australia and New Zealand

DXC Technology

Amelia is the Managing Partner for the Business Consulting Practice for Australia and New Zealand at DXC Technology. She and her team of 80 plus consultants work with organisations to accelerate business value through design and human centred led consulting, helping organisations through their digital innovation and transformation initiatives, enabled by new and emerging technologies and new ways of working.

Amelia has more than 20 years’ experience across varying industries including Information Technology, Banking and Financial Services, Public Sector, Retail, Natural Resources and Insurance.

This AIIA VIC Sundowner is sponsored by the Victorian Government as part of the Digital Innovation Futures initiative.

Thank you to our Host Sponsor

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