AIIA – VIC Sundowner: Technology and Marketing: Is this an organisation’s most important partnership today?

Overview

Speakers

Louise Eyres

Director | Advisor

C3C Advisory

Louise has more than thirty years of leadership experience in sales and marketing roles and over a decade in board director and advisor positions across the diverse sectors of resources, manufacturing, financial services, sport and not for profit.

As Chief Marketing Officer, Louise has developed market leading brands and customer strategies to drive growth across national, regional, and global markets for BHP, ANZ, Australian Sports Commission and Vanguard.

Louise is passionate about using the levers of brand, customer insights and digital experience to achieve positive customer, business, and community impact.

Louise holds a Bachelor of Business (Marketing), MBA is a qualified Company Director and Certified Chair.

Wing H Cheung

Former Head of Performance Marketing

Vanguard Australia

Wing has been involved in Digital, Marketing and Technology for over twenty years, leading teams domestically and internationally to develop customer-led strategies using data, insights, and marketing technologies across financial services, fast moving consumer goods (FMCG) and sport industries.

In his marketing and digital product roles, Wing has partnered with technology teams throughout his tenure in NAB, ANZ, Sport Australia, and Vanguard to drive digital transformation and use of technology to achieve business goals.

Wing loves to apply technology innovation to solve problems, and most recently, co-founded VizSpatial, a start-up using spatial computing and augmented reality to visualise infrastructure assets for community consultation.

Wing holds a Bachelor of Commerce (Finance & Marketing), Graduate Diploma (Accounting) and GAICD (Graduate of Company Director).

Vamsi Anusuri

Portfolio Program Director

Pepperstone

Vamsi has more than 20 years’ experience in building software for technology teams and has experience working with varying organisation sizes from large MNC’s to a 20 member startup. His background covers financial, sports, retail, communications and data enrichment industries.

Entrepreneur at heart Vamsi founded a few businesses and most notably co-founded PostRope a crowd sourced shopping marketplace where you can get the locals from around the world to shop on your behalf.

Currently working as Portfolio Program Director at Pepperstone a FOREX trading platform, Vamsi manages delivery across 4 key product value streams for Pepperstone that manage multiple platforms where the notional value of trades run into billions of USD daily.

Vamsi is NOT a believer of ‘If You Build It, They Will Come’ especially when it comes to technology, he truly appreciates the role of marketing in scaling any business.

Vamsi holds a Masters in Information Systems and Bachelor in Commerce (Hons).

This AIIA VIC Sundowner is sponsored by the Victorian Government as part of the Digital Innovation Futures initiative.

Thank you to our Host Sponsor