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Home Events AIIA Retail Summit – ‘Creating a Compelling Customer Experience’

AIIA Retail Summit – ‘Creating a Compelling Customer Experience’

Thursday, 16 May 2013


AIIA Retail Summit – ‘Creating a Compelling Customer Experience’


Featuring: Google Australia, NBNCo and The Australian Retailers Association.

Most retail industry executives, regardless of how well-equipped, are already very much aware of the customer revolution currently transforming the retail sector.

“The collision of the virtual and physical worlds is fundamentally changing consumers’ purchasing behaviours. Consumers are seeking an integrated shopping experience across all channels and expect retailers to deliver this experience. Failure to deliver puts retailers at risk of becoming irrelevant…

Traditional retailers must find opportunities to seamlessly embed the virtual world into their retail strategy by developing in-store and online technologies that allow them to create and maintain meaningful and sincere connections with customers across all channels.”

The immediate imperative for many retailers is what to do next.

How do you develop relationships with fellow retailers who are ahead of you and how do you find practical advice from solution experts? How do you develop practical and affordable plans whilst the pressure of maintaining & growing sales and reducing costs is unrelenting?

Experts and solution providers who already have exemplary track records in solving these issues are finding it a challenge to identify and engage with retailers who are serious about tackling these challenges.

Working in partnership with the Australian Retailers Association, AIIA has developed an exceptional Retail Summit which addresses these issues.

The AIIA Retail Summit will feature:

  • Russell Zimmerman, CEO of the Australian Retailers Association·
  • Diane Shelton, General Manager of Customer Strategy for NBNCo
  • Ross McDonald, Industry Leader of Retail, Media & Classifieds for Google Australia
  • Don Fraser, founding executive director for Australian Safeway Stores, Independent Consultant to the Australasian Food Industry and Chairman of Red Design Group’s Advisory Board.
  • Simon Andersen, Head of Online Innovation, Woolworths

By participating in the AIIA Retail Summit, you will:

  • Find out how to deliver superior customer service in the online world, delivering results both online and in-store.
  • Learn how to use online channels, to listen to what your customers are telling you they really want – and how to respond to ensure success.
  • Discover how to create a positive online experience – using new technologies and new approaches which will keep your customers coming back.
  • Develop and extend your personal network so that you can collaborate on your business priorities after the Retail Summit
  • Receive an invitation to become involved in a network of like-minded individuals who are already successfully using online techniques to create compelling customer experiences in the Retail sector.

If you want to be part of the revolution of retail, the AIIA Retail Summit is an event NOT TO BE MISSED!


NBN,ARA Australian Retailers, VIC Government


Terms and Conditions

By purchasing tickets to this event you agreed to the capture, storage and use of your data as detailed in the AIIA Privacy Policy. Refunds will be issued should the event be postponed and attendees cannot make the new date.


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