Australian Information Industry Association


Meet the AIIA Executive Team

The AIIA Executive provides management and operational support for the activities of the Association nationally. The Executive team is geographical distributed with team members located in the ACT, NSW and VIC.

Ron Gauci

Chief Executive Officer

Ron Gauci
Ron is a leader of the ICT industry with significant experience in senior leadership and executive roles in ASX & NYSE listed, global multinational organisations such as Microsoft, Telstra, Siebel, Verizon Business and IBM. Ron is widely recognised as a transformation specialist, having delivered success despite significant challenges and adversity. Ron is also a former Victorian Chairman of the Australian Information Industry Association (AIIA) and a former national Director of the AIIA as well.

Most notably, Ron has also held significant roles outside the industry, including Interim positions as CEO at Fed Square, Melbourne Storm, and Melbourne Polytechnic (Formerly NMIT). As CEO & MD of the Melbourne Storm, Ron navigated the club to success post the Salary Cap scandal that rocked the sporting world. Despite not having any direct experience in rugby league, he oversaw the restoration of the Storm to what was at that time its most successful level since its inception in 1998 and the club is now an NRL powerhouse. Ron also built and implemented a recovery strategy for the financially challenged Melbourne Polytechnic. Today the institute is recognised as one of the leaders in dual sector education in Australia. Ron has also held senior positions in some of the largest multinational and domestic technology organisations.

Ron is a Graduate of the AICD and has extensive Board experience across a variety of different industries. He is a former Fellow of the Australian Institute of Management, a former member of the International CEO Forum and held a position on the Board of Governors for the American Chamber of Commerce (AMCHAM).

Ron is married with five children and six grandchildren. He has a long history of active involvement in sport and music which includes being a member of the executive covers band Big Kahuna.

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Policy & Advocacy

Simon Bush
GM Policy & Advocacy

Simon has over 20 years' experience in government and corporate stakeholder management specialising in government relations and business advisory services. Prior to establishing Bush-Consulting in 2003, Simon worked in the Federal Government as a Senior Policy Adviser to a Cabinet Minister in the late 1990’s and from 2000-2003 held the position of Director of Corporate Communications and Public Affairs A/NZ for Accenture leading it through a period of major change.

Through Bush-Consulting, Simon has advised many of the world's leading business consulting and ICT companies in developing and implementing their government relations and business strategies including assisting clients win multi-million dollar deals. Simon has particular expertise in the ICT, defence, human services, health and media and entertainment sectors.

Some of the clients Simon has advised include: Accenture, Telstra, SAP, Fujitsu Business, Huawei, BearingPoint, Google, Verizon Business, Avanade, Vault Cloud, ANZSA and CA.

Prior to joining the AIIA, Simon was the CEO of the Australian Home Entertainment Distributors Association (AHEDA), a role he has had since 2003. As CEO, Simon represented the $1.2 billion Australian home entertainment film and TV industry to a varied group of stakeholders and has been instrumental in guiding it through numerous major government regulatory, legislative (including international agreements) and technology driven business challenges. A recent success includes passage of legislation allowing courts to block infringing websites. AHEDA members include major studios Disney, Sony, Roadshow, Paramount, Universal, Warners and Fox as well as Telstra, Fetch TV and Foxtel.

Simon has an Honours degree in Political Science from the Australian National University and the University of California, San Diego.  He is a Fellow of the Institute of Managers and Leaders and a Graduate of the Australian Institute of Company Directors. Simon is also a founding Director of Creative Content Australia.

Simon is a sought-after commentator on the government, ICT and media sectors, writes occasional opinion pieces on these sectors as well as speaking at conferences.

Located in ACT

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Rosemary Cotton
Membership Services Manager

Rosemary has returned to the AIIA having previously worked with the Victorian Council and our current CEO some ten years ago.

During her absence from the AIIA, Rosemary played an integral role in the digital transformation of the conveyancing profession as the National Secretary of the Australian Institute of Conveyancers.  She has a solid understanding of the industry association / not-for-profit sector and brings a diverse skillset to the AIIA to support the CEO and leadership team.

Rosemary brings over thirty years of professional service to her role at AIIA, and is currently enjoying building strong, viable relationships with AIIA members and potential members and sponsors.

Located in VIC

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Events Team

Adriana Brusi
GM of Events

Adriana Brusi was born and raised in Hong Kong, and was dubbed Hong Kong youngest director at age 16.  Adriana has travelled to over 76 cities/countries; worked with some of the largest hotel and catering groups in the world and in 2009 she founded The Event Negotiators specialising in Event Management and the procurement and auditing of events.

Adriana has managed a successful event management company, Event Negotiators for over ten years where she worked with many high profile international speakers, companies and celebrities, building strong relationships and hosting major events alongside Sir Richard Branson, Anthony Robbins, Tim Ferriss, Goldie Hawn, Susan Sarandon Jane Seymour and many more.

Adriana is a Board Advisor to TLC for Kids and single mother to her two young girls.

Located in VIC

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Marketing Team

Carmelle Pavan
GM Marketing & Communications

Starting her broadcast career in radio in Melbourne, Carmelle moved to New York to pursue television journalism acquiring roles as interviewer, presenter and news reader for a range of cable television productions as well as hosting radio programs and documentaries.

Returning to Australia, Carmelle studied PR, marketing and business management. For over 20 years, she has worked in Melbourne, Sydney, and Queensland in a range of marketing, communications and media roles as well as Business Development Manager for some of Melbourne’s top brand and digital agencies.

Carmelle has worked as Marketing/Communications Strategist and Brand Ambassador working across various industry sectors including financial services, business              
advisory, professional services, consumer/retail, fashion, property, health and government.

Her experience includes working with two fintech start-ups and was a Non-Executive  Director for a wealthtech start-up company.  Carmelle has also worked for a range of NFPs and three membership associations in Sydney and Melbourne. Her passion continues to be wellbeing and positive psychology.

Located in VIC

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Sophie Whitear
Chief Financial Officer
Sophie is AIIA’s Chief Financial Officer and joined the organisation in April 2019. Sophie brought with her over 10 years experience working in professional services where she supported a range of clients to grow and improve their business operations. Sophie is a Chartered Accountant and is responsible for AIIA’s financial reporting as well IT HR and Legal matters.

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Sinu Varghese
Financial Accountant
Sinu assists the CFO with our compliance and with all legal and regulatory requirements, including state and federal requirements for taxation, accounting, superannuation, and WHS legislation. She also assists with the preparation of our annual financial statements report, and monthly reporting to our Councils and Board. Sinu ensures that we meet the requirements of auditors and government agencies, and helps coordinate information for external auditors.

Located in NSW

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