CollabIT ACT February Breakfast

Details

Keynote: Content Marketing – Why it’s the future of Government communication.

Technology has turned the world of media and communication upside down. Traditional methods are increasingly ineffective and the choice of digital channels and platforms are endless.

Governments, like all businesses and not for profits, are wrestling with the challenge of how to adjust their approach to communication in order to engage citizens.

Content marketing is an emerging, strategic and measurable business process that relies on the curation, creation and distribution of valuable, relevant and consistent content to engage and inform a clearly defined audience in order to achieve the desired citizen or stakeholder understanding or action.

Join David Pembroke from contentgroup as he outlines why content marketing will be the template for all Government communication.

In his 30 year career as a journalist and marketer, David has told the stories of some of Australia’s highest profile brands including  the Wallabies, Brumbies, the ABC and the Australian Olympic team.

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